About Us


      Alpecin is known around the world for its superior quality when it comes to shampoos and hair tonics, but to really understand the history of the company we need to learn about the Dr. Wolff Group. The Dr. Wolff Group is a fourth-generation German company that was founded over one hundred years ago, in 1905, in a German town called Bielefeld. This company owns many unique brands that each fill a specific niche including Alpecin, Alcina, Plantur, Karex, Biorepair, Linola and Vagisan. What started out as a cosmetic company is now a company that has over 675 employees and is located in over 60 countries all over the world.

      Figure 1: August-Wolff Fritz-Blohm Rostock

      With its dedicated team of scientists doing the latest research every single day - Dr. Wolff ensures that only the highest-class products are produced and actually make it to the shelves. Alpecin being the first of its many brands imported into the United States has a long history of excellence and is extremely successful in not only Germany and Europe, but other countries across the globe as well.

      Figure 2: Students learning about the Alpecin History

      The Alpecin brand was founded in 1930 and has been a staple in many German homes ever since. Trusted by men as their go-to, Alpecin has really been time tested over and over and always beats out the competition. Today Alpecin is everywhere in the community especially when it comes to cycling. Alpecin is one of the major sponsors when it comes to many world-famous cycling events such as the Tour De France and the Tour of California, sponsoring many top riders.

Figure 3: The Alpecin-Fenix Cycling Team